What Really is the Best Answer to this
I and many
others have given this some thought over the years and found that
many have taken a strong stance on one side or the other. But, is
leading with one or the other really the question we should be
asking? Why not look at this question in a whole new light?
Here is a better answer to this
with Commom Sense!
That's right, this works every time!
let's say you believe very strong that leading with the
products is the best way for you to build your business and that is
what you teach your downline to do.
Now you are talking to
a prospect one day and they say:
"I can't stand this
job of mine! They keep wanting more and more of my time but
will not give me an increase in my paycheck. I also never seem to
get free time with my family anymore!"
would you say? Would you say:
"We have the most
natural product on the market and the longest track record in the
entire nutritional industry.
Our products are simply
the best you can ever buy. Would you like to try
Probably not, at least
I would hope not. If you did, you would lose your prospect right
away because you would come across as a person who was only
interested in your own needs and goals, not your prospects.
"I just had a visit
with my doctor and he said that the reason I am getting sick all the
time is because of my diet. He said that I need to eat more fiber
and less fat and he also said my nutritional level is so low
that if I did not do something about it soon, I could
What would you
say here? Would you say:
"We have this great
opportunity for you to earn more money than most people could spend
in two life times.
Can I show you how it works?"
Again, you would
not be in touch with your prospects needs, after all, what good
would all that money be if they are about to die from a lack of
What If You Did Not Know Them or Their
What if they
were a cold lead, someone you met standing in line at a food
store or at the post office? You don't know them and so you don't
know what their needs are, product or opportunity. Which way
should you lead them?
It still would
depend on them, not you. Learn what their needs are by
asking questions using F.O.R.M. Ask about their
Family, Occupation, Recreaction and Money, and you
will discover what need they have that you can fill. All
you need to do is just listen and then just lead with common
Let's say you
get talking to the sales person behind the counter while out
shopping. You could ask questions like:
How long have you worked
here? You seem to really like your job. Is this something you plan
on doing the rest of your life? Are your options open to other
oportunities which may come along?
Any questions like
these may open up a conversation so that you can discover how you
can best help that person. If this person is not very friendly
to you, they would not be a very good prospect for your
business anyhow. And so, you go on with your day and continue
to just have fun...nothing lost!
If they answered
your advertisement in the newspaper or on the Internet about a
home business they thought about getting started, that would be
very easy to answer. Same if they answered an advertismnet on a
product such as AirSource. That's why many of us like buying
business leads at a reasonable cost. But when you are just out and
about, which some call lifestyle prospecting, asking questions
always gets a person's interest level peaked and will help you to
learn their needs.
that most of you know about, if you have been trained on the
RWB process, is the money question. This one question should be
framed in gold because it has worked ever since I first came up with
it 2 1/2 years ago. Not only has it worked for me, but better yet,
it has worked for thousands of others who have also used
it over these years.
One of the
reasons we get a yes answer over 90% of the time when we
ask people the money question is because money is something
everyone needs and can't live without. The other
reason we get a yes most all of the times we ask this question
is because we are only asking for 10 minutes on the phone to
show them how they could earn more money. People are very busy today
and have very little time, so most will say yes because they have
nothing to lose. When we do talk over the phone, we begin the
relationship building. If there is a match, we continue
the relationship with them down each step of the RWB business
building process based on their interest.
What is the
"If there was a way you
could earn an extra 5, 10, or $15,000 or more per month, and you
could do it from home, and it would not take much away from what you
are doing now, would you be open to spend about 10 minutes on
the phone with me to learn how it is done?"
We have been asking
this question for the last 2 1/2 years and will ask it for the next
100. Why? Because it works great over 90% of the time and also leads
into the product side of the business, which is the best of
both worlds! Our
problem is never one of not having enough people to present
Shaklee to, it is having enough time to get to all of
You can have this
problem too if you stop thinking about yourself and start
thinking about helping your prospect. This makes the "Lead with the
product or opportunity" debate a thing of the past. And if you are
not sure what to ask, the money question always saves the day and
will give you plenty of prospects to work with for the rest of your
Till next time, have
as much fun tomorrow as we had yesterday!
O, by the way, God
created the first chicken who laid the egg so now that debate is
over as well :)
PS: You can read any of our past
newsletters if you wish. They are posted on our web site in
our newsletter room at:
http://www.youfoundyourfuture.com/ Please feel free to pass on these
newsletters to others if you like, but please do not spam them.
It is better to have them contact us directly, as others have done,
to subscribe if they wish to do so.
If this is a
leadership business, which it is, and you don't have a
business building process in place, which most people in Network
Marketing do not, how could you ever lead others? To lead
others, it is important for you to first know where you are
going and how to get there. If you like, visit the
home of the RWB business building process to learn a very
simple step-by-step duplicatable process to build you a
life-long repeatable income. http://www.youfoundyourfuture.com/RWB.htm